1 edition (October 9, 2012)
More important than ever–how to manage your online reputation
In today’s social world, managing your online reputation is more critical than ever, whether it’s your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand’s online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.
- Shows you how to create a solid, productive online reputation management system
- Helps you achieve your brand’s goals and be ready to deal with negative chatter or crises
- Explains how to set up an online reputation management and response team
- Covers how to identify and incorporate both everyday and crisis SEO keywords
- Explores reputation creation through listening, messages, images, video, and other media
- Helps you handle crises with social media, bloggers, and other influencers, and respond immediately
Lori Randall Stradtman’s intense interest in social media began in 2005 when she became an early user of Facebook while at the University of Georgia, where she had returned to earn a degree in Communications. In 2008, Lori founded Social Media Design, where she helps small to medium-sized businesses use social media and blogs to build their markets and increase revenues. Much of her current focus is on helping business owners enhance and protect their online reputations; her clients include entertainers, C-level executives, entrepreneurs, and directors of charitable organizations.
Lori is recognized for her strong understanding of both technology and marketing concepts related to the web. She blogs regularly at http://www.social-media-design.com, and has written for top industry sites Social Media Examiner, BlogWorld, and SmartBrief. Lori has also been quoted in the Huffington Post. Lori’s workshops at BlogWorld and other Internet conferences have received enthusiastic reviews, and she recently keynoted at the Wispalooza Wireless ISP conference for network engineers. Lori has also lectured about online reputation management for the University of Georgia Masters of Internet Technology and Public Relations departments.
Lori’s writing projects and consulting work are informed by her previous experience as a publicist, speaker, trainer, coach, and mentor, and as the founder of a successful brick-and-mortar retail business.